A dash of spice drives bold growth.
Like a ghost pepper, the right dose of design can change everything. We help companies find their edge by helping them build the teams, experiences, and strategies that fuel what’s next.
Betsy founded Ghost Pepper Studio to help businesses cut through the noise and unlock what’s next. With 20 years of experience leading design and product strategy at Wayfair, Capital One, and The Motley Fool, Betsy and her team bring the sharpness of strategy, the heat of bold ideas, and the know-how to build design teams that deliver.
Whether you’re looking to shape a clear product vision, elevate your customer experience, or make your first design or design leader hire, we’ll help you ignite growth and create lasting impact.
From startups to global companies, we’ve helped leaders turn big ideas into business results.
Featured Work
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Featured Work *
Wayfair 2023 Experience Vision and Strategy—Sizzle Reel
